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How to Join Your Readers While Keeping Your Authority

Cialdini’s final influence principle – Unity – can contradict the Authority principle… if you do it wrong. Get it right and it’s the key to amazing client relationships.

Don’t Settle for Embracing Consensus

Cialdini’s influence principle of Consensus works. If a prospect knows other people think you’re amazing, they’re practically a client. But you can do so much more with it.

It’s Like, You Know, Such a Client Magnet, or Whatever

The key to using Liking – one of Cialdini’s influence principles – is to stand out with your content marketing. Here’s how to turn away haters and attract good clients.

Your Consistency Inspires Their Consistency

Cialdini teaches us Consistency is a key influence principle. By being consistent in your content marketing, you invite them to be consistent towards you.

Why True Leaders (and Marketers) “Overcommunicate”

The Cialdini influence principle of Authority requires you to become a leader. Let me show you how overcommunicating makes you someone clients trust.