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Why Digital Marketing Is Important For Startups?

Startups usually lack big budget for marketing purposes and they are often short on resources as well. Both these factors peg them back in a big away and stop from competing against big players of the domain. They only have big ideas and hard work to rely upon. Similarly, they have to jostle for space in a sector where new players get launched on a daily basis. It means, their road to success is paved with lots of obstacles and if they want to sail through and carve out a niche, they will need to tackle all those challenges and risks in the market.

Importance of Tracking Your Digital Marketing Campaigns

If you are running a digital marketing campaign, you need to track it. By tracking you will know everything that you need to know about your campaign. Some of the things that you will know about it include: – Number of unique visitors visiting your site daily, weekly or monthly – Traffic sources of your visitors: You will know whether the traffic is organic, direct or referral. Organic traffic is traffic coming from people that visit your site after typing your target keyword in the search engine. Direct traffic is traffic coming from people that have keyed in the name of your business or URL. Referral traffic on the other hand is traffic coming from social media, blogs and other sources that refer them to you. Through tracking you will know where majority of your traffic is coming thus you can concentrate there.

4 Ways Of Keeping Up-To-Date With Digital Marketing & Social Media Strategies

Just like anything else in the technology world, digital marketing and social media strategies change with a blink of an eye. What worked yesterday, has no guarantee of working today. To keep up with the volatile changes you need systems that make it possible for you to easily follow what is happening in your industry. To help you out, here are 4 ways of keeping up with what is happening:

4 Digital Marketing Tips That Will Set Your Hotel Apart

The hospitality industry is one of the most competitive industries yet amongst the most lucrative. When you are careful with the decisions you make, you stand a high chance of attracting customers regardless of the competition. A hotel is not just about food but also about making travel experiences great for all customers. When you are able to offer exceptional service, you will have an easy time making repeat customers who will actually also help you spread the word to others.

New and Effective Content Marketing Strategies

What type of content marketing strategy is the best for you? Do you invest in SEO or do you invest more in advertising? Do you look at building in more link juice or do you focus solely on quality content? Most of our content marketing strategies aim to reach out to our audience. It’s all about ‘connecting to our audience’. However, why is content so important for us?