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Webmaster Tools – Do You Know How They Help?

Google webmaster tools are one of the most useful Google analytics, SEO tools out there. Basically, these are set of tools for Google to communicate with webmasters. You just have to login and start reaping its benefits. As these are designed by Google, the major search engine; it comes with plenty of benefits.

A Solopreneur’s Guide to Content Curation

Content curation is the process of finding and providing 3rd party content that is relevant to your buyer persona or audience. You, the curator, find the best and most trusted content from sources on the Internet and then share it with your followers on social media platforms or via email marketing.

The Only Digital Marketing Training Program Where You Get in-Depth Knowledge of All the 24+ Modules

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s website(s). In addition, they engage with the public through social media and ensure visitor flow to digital sites.

Why You Need A Website For Your Small Business

We are in an age where, before a buyer purchases a product or service, they Google it to find out more about it. Anyone who wants to grow their brand, no matter how small your business is, needs a website. Building a website has also become cheap. You do not need a lot of money and you don’t need to be a coder or designer to own one.

Major Reasons Why Digital “Transformation Via Disruption” Is Not Always a Good Idea

Digital transformation is the complete process of realigning of the business and technology models with considerable investments in order to effectively engage the target customers on the digital medium throughout different phases of the customer experiences. The major aim of digital transformation is to correctly address the customer needs in the best possible manners. Digital disruption is said to occur when any of the existing industry comes across a major challenger which offers bigger value to the customer base. The challenger company’s offerings are much superior to what the existing firms are offering. As a result, the existing firms are not able to compete with the new player in the market.